Myntra’s new mantra

Myntra’s new mantra – Mobile only

Reports say that the leading ecommerce Fashion retailer – Myntra will shut down its website soon.

The report states that Myntra pulls in about 80% of its traffic and 60% of sales through its mobile application. It has plans to take the sales number to 90% by the end of the year. If and when that happens, Myntra will most likely shut down its website and it will be the first move of an online marketplace moving from web and mobile format to the mobile-only format.

According to Mukesh Bansal, co-founder of Myntra and CMO of Flipkart, the growth on the mobile platform has been rapid because fashion shopping is quite impulsive. Myntra is focused on the mobile platform and will be making major investments on this platform going forward.

Last year, SnapDeal’s Rohit Bansal claimed that in some cases, 80 per cent of their business was coming from these small cities driven by mobile.

“Mobile is the way for ecommerce, in fact we believe India is an Mcommerce market, not an ecommerce market. In tier 2 and tier 3 cities mobile is driving growth, and in some cases 80 per cent of our business is coming from these markets,” claimed Bansal when Google collaborated with Forrester Research to draft a report on the state of ecommerce in the country.

So will Flipkart, Snapdeal and Amazon follow suit? Well, they surely give preference to Mcommerce over ecommerce. And although they might not jump into it head on, they surely have a mobile-first approach.

All new ecommerce ventures are targeting mobile sales. Increase in the use of smartphones and the use of 3G has added to the experience of shopping via a mobile app.

If you are an ecommerce venture looking for developing a robust mobile app and other marketing channels, talk to Ecumen today!

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